Denver Awards
Category
Typography / Typeface Design
Annual ID
DEN23_DE005B
Suppose a traveler wandering South Dakota were to jot down their experiences as they happened. What would we see on paper? What would their writing look like? "Brave Bison" is a custom handwritten font that answers these questions.
The font is named after one of South Dakota’s most iconic animals and taps into the mindset of those who explore the state: brave. The font's characteristics feel real and authentic, as if you can see the enthusiasm for new discoveries bleeding out of each pen stroke. The font reflects the fast energy of trying to see, do, and experience as much of South Dakota as possible.
The font is named after one of South Dakota’s most iconic animals and taps into the mindset of those who explore the state: brave. The font's characteristics feel real and authentic, as if you can see the enthusiasm for new discoveries bleeding out of each pen stroke. The font reflects the fast energy of trying to see, do, and experience as much of South Dakota as possible.
2023 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Karsh Hagan / Denver
Art Director
Anniston Craddock
Chief Creative Officer
Jeff Martin
Creative Director
Camille King
Designer
Anniston Craddock
Executive Creative Director
Dave Cook
Senior Art Director
Jacob Farwell
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