Denver Awards
Category
Craft / Photography
Annual ID
DEN24_DE015B
In what should be a surprise to absolutely no one, Potatoes USA wanted to appeal to a Gen Z audience. While a craving for potatoes of all varieties might span multiple generations, Potatoes USA was feeling like their visual style was a bit out of date. We helped them celebrate the variety they have on offer by blending Gen Z’s love for vibrant color contrasts and minimal design with an innovative approach to food. Elevating the potato’s status as a versatile, health-conscious choice while enhancing the craveability of the featured dishes. And, in the process, making Potatoes USA stand out as a innovative brand connecting with younger consumers in a way that suits their aesthetic. (And we mean “aesthetic” in the most Gen Z way possible.)
2024 Awards
Total Points: 3
Bronze Winner
Credits
Agency
SRG / Boulder, CO
Creative Director
Virginia Green
Photographer
Rachel Adams
Senior Art Director
Alexia Sites
Related Awards
