Bom Dia Packaging & Design

Brazil’s largest winery came to us with a clear goal: create a sparkling wine brand for the U.S. market that could stand out in a sea of $15–25 European imports. American consumers had little awareness of Brazilian wine, but they associated Brazil with warmth, beauty, and celebration, emotions missing from the category.

We began with strategy. Through collaborative workshops, we uncovered a powerful brand territory rooted in sensuality and joy. We developed a core archetype, the Sensualist (70 percent Lover, 30 percent Magician), to guide every creative decision. This archetype embodied pleasure, charm, and transformation, shaping the tone, visuals, and verbal identity.

Our naming exploration delivered over a dozen contenders before landing on Bom Dia. Portuguese for “Good Day,” it’s also a flirty phrase with double meaning, emotionally rich, easy to pronounce, and creatively flexible.

Design broke from every sparkling wine convention. We created a vibrant visual language inspired by Brazilian culture: swirling illustrations of Carnival figures, jaguars, and abstract forms that wrap the bottle in motion and energy. A custom wave pattern and foil cap typography reference Rio’s mosaic sidewalks, while warm oranges, pinks, and yellows evoke sun-drenched celebration.

We expanded this identity into a full system. Our team designed custom corks, crowns, and cages; developed new-to-the-U.S. can sizes and four-packs; built out retail displays, social templates, and bright business cards; and designed a dynamic website. All working together to deliver a consistent yet adaptable brand experience.

From strategy through production-ready files, we built a brand that doesn’t just introduce Brazilian wine to new audiences. It invites them to feel Brazil—its joy, sensuality, and energy—in every sip. In a category defined by sameness, Bom Dia brings the unexpected pleasure that makes people not just remember a brand, but reach for it again and again.