Aparcando

Parclick is an app that helps you find and book parking in major cities across Spain, Portugal, and Italy. From Big Toys, we developed a full campaign and brand strategy to boost awareness and define Parclick’s positioning.

We launched the new brand claim “Encuentra tu sitio” , a line that not only highlights the product’s core benefit but also gives the brand a confident, relatable attitude. From that idea came the campaign “Aparcando”, built around a simple truth: you can now park anywhere with just a few taps.
Set in three everyday home scenarios, the campaign shows how easy it is to secure a parking space straight from your phone — finally putting an end to one of driving’s biggest headaches: finding a place to park.
The main piece, a lighthearted and witty film, brought that idea to life and rolled out across TV, digital, and social platforms.