The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design
Category: Typography in Design / Single
Points: 50.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0