The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland
Category: Innovation in Advertising / Single
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM
Category: Websites & Microsites / Corporate Website
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / Consumer Goods
Points: 25.0
Fast Ball
Agency: BBH / New York
Client: Google
Category: Websites & Microsites / Branded Games
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Experiential Advertising / Single
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear
Category: Innovation in Advertising / Campaign
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Innovation in Advertising / Campaign
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Innovation in Advertising / Campaign
Points: 25.0
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK
Category: Websites & Microsites / Durable Goods
Points: 25.0
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google
Category: Non-Broadcast / Campaign
Points: 25.0
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8
Category: Non-Broadcast / Single
Points: 25.0
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen
Category: Non-Broadcast / Single
Points: 25.0
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Branded Content / Single
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Television / Specials or one-time screenings
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Craft / Sound Design
Points: 25.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram
Category: Craft / Typography
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google
Category: Craft / Interface Design
Points: 25.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia
Category: Mobile Applications/Sites / Services
Points: 25.0
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas
Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 25.0
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St.
Category: Online Films And Video / Self-Promotion - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis
Category: Consumer Radio / Campaign
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway
Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg
Category: Websites & Microsites / Services
Points: 25.0
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab
Category: Websites & Microsites / Self-Promotion
Points: 25.0
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / E-Commerce
Points: 25.0
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd
Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF
Category: Public Service / Television - Campaign
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany
Category: Spatial Design / Outdoor Spaces
Points: 25.0
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas
Category: Spatial Design / Indoor Spaces
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH
Category: Spatial Design / Indoor Spaces
Points: 25.0
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible
Category: Collateral Design / Posters - Campaign
Points: 25.0
Bold
Agency: BBDO / New York
Client: Diageo/Guinness
Category: Collateral Design / Posters - Single
Points: 25.0
A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd.
Category: Package Design / Campaign
Points: 25.0
PUMA Phone Packaging
Agency: GBH / London
Client: PUMA
Category: Package Design / Single
Points: 25.0
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa
Category: Corporate Identity / Campaign
Points: 25.0
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue
Category: Outdoor Design / Single
Points: 25.0
