The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Most Awarded Work Rankings

 


Client

Title

Category

Award

Points

Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single Points: 25.0
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website Points: 25.0
UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods Points: 25.0
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games Points: 25.0
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single Points: 25.0
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Smell Like a Man, Man Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign Points: 25.0
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign Points: 25.0
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign Points: 25.0
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods Points: 25.0
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign Points: 25.0
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single Points: 25.0
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single Points: 25.0
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single Points: 25.0
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single Points: 25.0
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign Points: 25.0
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 25.0
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single Points: 25.0
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings Points: 25.0
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single Points: 25.0
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design Points: 25.0
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography Points: 25.0
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design Points: 25.0
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services Points: 25.0
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods Points: 25.0
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games Points: 25.0
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single Points: 25.0
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single Points: 25.0
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single Points: 25.0
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign Points: 25.0
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single Points: 25.0
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single Points: 25.0
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community Points: 25.0
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services Points: 25.0
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion Points: 25.0
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit Points: 25.0
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce Points: 25.0
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only Points: 25.0
Screen Off Campaign Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign Points: 25.0
"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces Points: 25.0
The Cosmopolitan Digital Experience Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces Points: 25.0
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces Points: 25.0
Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign Points: 25.0
Bold Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single Points: 25.0
A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign Points: 25.0
PUMA Phone Packaging Agency: GBH / London Client: PUMA Category: Package Design / Single Points: 25.0
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign Points: 25.0
The Snowflake & The Bubble Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single Points: 25.0

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

2011 Advertising Gold Pencil

25.0

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

2011 Interactive Gold Pencil

25.0

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

2011 Interactive Gold Pencil

25.0

Google

Fast Ball

Websites & Microsites / Branded Games

2011 Interactive Gold Pencil

25.0

Old Spice

Response Campaign

Experiential Advertising / Single

2011 Advertising Gold Pencil

25.0

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

2011 Advertising Gold Pencil

25.0

Old Spice

Smell Like a Man, Man

Integrated Branding / Integrated Branding Campaign

2011 Advertising Gold Pencil

25.0

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

2011 Advertising Gold Pencil

25.0

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

2011 Advertising Gold Pencil

25.0

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

2011 Advertising Gold Pencil

25.0

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

2011 Interactive Gold Pencil

25.0

Google

Chrome Speed Tests

Non-Broadcast / Campaign

2011 Advertising Gold Pencil

25.0

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

2011 Advertising Gold Pencil

25.0

Volkswagen

The Force

Non-Broadcast / Single

2011 Advertising Gold Pencil

25.0

Gatorade

REPLAY Season 2

Branded Content / Single

2011 Advertising Gold Pencil

25.0

Nike

Write the Future

Cinema Advertising / Maximum 3 minutes - Single

2011 Advertising Gold Pencil

25.0

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

2011 Advertising Gold Pencil

25.0

Old Spice

Questions

Consumer Television / :30/:25 - Single

2011 Advertising Gold Pencil

25.0

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

2011 Advertising Gold Pencil

25.0

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

2011 Branded Entertainment Gold Pencil

25.0

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

2011 Interactive Gold Pencil

25.0

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

2011 Interactive Gold Pencil

25.0

Vibram

YouAreTheTechnology.com

Craft / Typography

2011 Interactive Gold Pencil

25.0

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

2011 Interactive Gold Pencil

25.0

Nokia

Own Voice

Mobile Applications/Sites / Services

2011 Interactive Gold Pencil

25.0

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

2011 Interactive Gold Pencil

25.0

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

2011 Interactive Gold Pencil

25.0

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

2011 Interactive Gold Pencil

25.0

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

2011 Interactive Gold Pencil

25.0

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

2011 Interactive Gold Pencil

25.0

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

2011 Advertising Gold Pencil

25.0

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

2011 Interactive Gold Pencil

25.0

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

2011 Interactive Gold Pencil

25.0

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

2011 Interactive Gold Pencil

25.0

American Recordings/Lost Highway

The Johnny Cash Project

Websites & Microsites / Social Networks/ Community

2011 Interactive Gold Pencil

25.0

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

2011 Interactive Gold Pencil

25.0

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

2011 Interactive Gold Pencil

25.0

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

2011 Interactive Gold Pencil

25.0

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

2011 Interactive Gold Pencil

25.0

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

2011 Design Gold Pencil

25.0

UNICEF

Screen Off Campaign

Public Service / Television - Campaign

2011 Advertising Gold Pencil

25.0

Chamber of Commerce Frankfurt, Germany

"Pulse of the City"

Spatial Design / Outdoor Spaces

2011 Design Gold Pencil

25.0

The Cosmopolitan Hotel of Las Vegas

The Cosmopolitan Digital Experience

Spatial Design / Indoor Spaces

2011 Design Gold Pencil

25.0

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Spatial Design / Indoor Spaces

2011 Design Gold Pencil

25.0

VW Import-New Beetle Convertible

Beetle’s Eye View

Collateral Design / Posters - Campaign

2011 Design Gold Pencil

25.0

Diageo/Guinness

Bold

Collateral Design / Posters - Single

2011 Design Gold Pencil

25.0

Guangdong Yawei Biotechnology Co,.Ltd.

A Wisp of Tea

Package Design / Campaign

2011 Design Gold Pencil

25.0

PUMA

PUMA Phone Packaging

Package Design / Single

2011 Design Gold Pencil

25.0

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

2011 Design Gold Pencil

25.0

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Single

2011 Design Gold Pencil

25.0

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