The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dear Bill
Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Write the Future
Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services
Points: 25.0
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Points: 25.0
Obeetee Logo
Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
Points: 25.0
The Force
Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Points: 25.0
Devin & Glenn
Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Points: 25.0
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Points: 25.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 25.0
PUMA Phone Packaging
Agency: GBH / London Client: PUMA Category: Package Design / Single
Points: 25.0
Whopper Face
Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Points: 25.0
A Wisp of Tea
Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Points: 25.0
Bold
Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
Points: 25.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Beetle’s Eye View
Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
Points: 25.0
Selinah
Agency: Ogilvy Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service / Television - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Points: 25.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Points: 25.0
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
Points: 25.0
Fast Ball
Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Points: 25.0
Pink Ponies
Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
Points: 25.0
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 25.0
iHobo
Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Points: 25.0
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
Points: 25.0
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Dos Equis Radio
Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
Points: 25.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Obeetee Pvt Ltd
Title:
Obeetee Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
REPLAY Season 2
Category:
Branded Content / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Face
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Screen Off Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Dos Equis
Title:
Dos Equis Radio
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
