The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design
Category: Typography in Design / Single
Points: 50.0
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades
Category: Branding / Annual Report
Points: 25.0
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd
Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa
Category: Corporate Identity / Campaign
Points: 25.0
PUMA Phone Packaging
Agency: GBH / London
Client: PUMA
Category: Package Design / Single
Points: 25.0
A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd.
Category: Package Design / Campaign
Points: 25.0
Bold
Agency: BBDO / New York
Client: Diageo/Guinness
Category: Collateral Design / Posters - Single
Points: 25.0
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible
Category: Collateral Design / Posters - Campaign
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH
Category: Spatial Design / Indoor Spaces
Points: 25.0
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas
Category: Spatial Design / Indoor Spaces
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany
Category: Spatial Design / Outdoor Spaces
Points: 25.0
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue
Category: Outdoor Design / Single
Points: 25.0
Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book
Category: Publication Design / Book Cover Design
Points: 25.0
PAR
Agency: Blok Design / Toronto
Client: Moxie Pictures
Category: Publication Design / Book Layout Design
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Broadcast Design / Single
Points: 25.0
MTV Redesign
Agency: MTV Networks / New York
Client: MTV
Category: Broadcast Design / Campaign
Points: 25.0
Burma
Agency: JWT / New York
Client: Human Rights Watch
Category: Public Service / Outdoor and Posters - Single
Points: 25.0
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS)
Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear
Category: Industrial Design/Product Design / Campaign
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Typography in Design / Campaign
Points: 25.0
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc.
Category: Broadcast Design / Music Videos
Points: 25.0
Fast Ball
Agency: BBH / New York
Client: Google
Category: Websites & Microsites / Branded Games
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / Consumer Goods
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM
Category: Websites & Microsites / Corporate Website
Points: 25.0
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK
Category: Websites & Microsites / Durable Goods
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / E-Commerce
Points: 25.0
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab
Category: Websites & Microsites / Self-Promotion
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg
Category: Websites & Microsites / Services
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway
Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St.
Category: Online Films And Video / Self-Promotion - Single
Points: 25.0
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas
Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia
Category: Mobile Applications/Sites / Services
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google
Category: Craft / Interface Design
Points: 25.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram
Category: Craft / Typography
Points: 25.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Craft / Sound Design
Points: 25.0
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Television / Specials or one-time screenings
Points: 25.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co.
Category: Film / Documentaries
Points: 25.0
iHobo
Agency: Publicis London / London
Client: Depaul UK
Category: Gaming / Online gaming
Points: 25.0
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy
Category: Branded Applications /
Points: 25.0
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit
Category: Online Branded Entertainment /
Points: 25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Obeetee Pvt Ltd
Title:
Obeetee Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Moxie Pictures
Title:
PAR
Category:
Publication Design / Book Layout Design
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Broadcast Design / Music Videos
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Prom Date
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
