The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Creative AI Pioneer
Agency: Leilanni Todd / New York
Client: Leilanni Todd
Category: Creative AI Pioneer / Individual
Points: 45.0
Brand AI Pioneer
Agency: The Coca-Cola Company
Client: The Coca-Cola Company
Category: Creative AI Pioneer / Brand
Points: 45.0
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2
Category: Branded AI / Campaign
Points: 45.0
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain
Category: Innovation in AI
Points: 45.0
Signs: AI Powered Sign Language Education
Agency: Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client: NVIDIA, American Society for Deaf Children
Category: Innovation in AI
Points: 21.0
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: Branded AI / Experiential
Points: 9.0
High AI
Agency: Publicis / Toronto + The Pub Productions / Toronto
Client: Tilray/Riff
Category: AI Craft / Art & Design
Points: 9.0
The Missing PortrAIts
Agency: Ampfy / Sao Paulo + A9 Sound / Sao Paulo + Piloto / Sao Paulo + Fiteiro / Sao Paulo
Client: Piracanjuba
Category: Creative Use of Data
Points: 9.0
AI Lullaby
Agency: Lenovo / Morrisville + The Scott-Morgan Foundation / London + ElevenLabs / New York + D-ID / New York
Client: Lenovo
Category: AI Craft / Sound
Points: 3.0
AI Music Experiments
Agency: YouTube + Google + Google DeepMind + YouTube Creative Studio / New York
Client: YouTube
Category: Innovation in AI
Points: 3.0
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: Innovation in AI
Points: 3.0
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: AI Craft / Art & Design
Points: 3.0
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2
Category: AI Craft / Storytelling
Points: 3.0
High AI
Agency: Publicis / Toronto + The Pub Productions / Toronto
Client: Tilray/Riff
Category: Creative Use of Data
Points: 3.0
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak
Category: Branded AI / Experiential
Points: 3.0
Sights of Tomorrow
Agency: Demner, Merlicek & Bergmann / DMB. / Vienna + Letzte Generation Austria / Vienna
Client: Die letzte Generation Austria
Category: Branded AI / Other
Points: 3.0
Signs: AI Powered Sign Language Education
Agency: Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client: NVIDIA, American Society for Deaf Children
Category: Branded AI / Experiential
Points: 3.0
Snickers AI
Agency: T&Pm / London + Mars Wrigley + Helo
Client: Mars
Category: Branded AI / Campaign
Points: 3.0
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC
Category: Branded AI / Experiential
Points: 3.0
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC
Category: Creative Use of Data
Points: 3.0
Client:
Leilanni Todd
Title:
Creative AI Pioneer
Category:
Creative AI Pioneer / Individual
Award:
2025 Creative Use of AI Pioneer Pencil
Points:
45.0
Client:
The Coca-Cola Company
Title:
Brand AI Pioneer
Category:
Creative AI Pioneer / Brand
Award:
2025 Creative Use of AI Pioneer Pencil
Points:
45.0
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Branded AI / Campaign
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.0
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation in AI
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.0
Client:
Monks
Title:
Monks.Flow
Category:
Creative AI Pioneer / Organization
Award:
2025 Creative Use of AI Pioneer Pencil
Points:
45.0
Client:
NVIDIA, American Society for Deaf Children
Title:
Signs: AI Powered Sign Language Education
Category:
Innovation in AI
Award:
2025 Creative Use of AI Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Bronze Pencil
Points:
9.0
Client:
Tilray/Riff
Title:
High AI
Category:
AI Craft / Art & Design
Award:
2025 Creative Use of AI Bronze Pencil
Points:
9.0
Client:
NotCo
Title:
NotTurtle
Category:
Creative Use of Data
Award:
2025 Creative Use of AI Bronze Pencil
Points:
9.0
Client:
Piracanjuba
Title:
The Missing PortrAIts
Category:
Creative Use of Data
Award:
2025 Creative Use of AI Bronze Pencil
Points:
9.0
Client:
Lenovo
Title:
AI Lullaby
Category:
AI Craft / Sound
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
YouTube
Title:
AI Music Experiments
Category:
Innovation in AI
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Innovation in AI
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
AI Craft / Art & Design
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
AI Craft / Storytelling
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Tilray/Riff
Title:
High AI
Category:
Creative Use of Data
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Google
Title:
Infinite Wonderland
Category:
AI Craft / Art & Design
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Kodak
Title:
Memory Shots
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Die letzte Generation Austria
Title:
Sights of Tomorrow
Category:
Branded AI / Other
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
NVIDIA, American Society for Deaf Children
Title:
Signs: AI Powered Sign Language Education
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
Mars
Title:
Snickers AI
Category:
Branded AI / Campaign
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Merit Award
Points:
3.0