The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race
Agency: Razorfish / Seattle
Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar
Agency: BBDO / New York
Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home
Agency: Juniper Park / Toronto
Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle
Agency: M&C Saatchi / Santa Monica
Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree
Agency: McCann Worldgroup / Bangkok
Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner
Agency: Special / Auckland
Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane
Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
ROCK AND CODES
Agency: DDB Brasil / Sao Paulo
Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App
Agency: The White Agency / Sydney
Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Augmented Reality
Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope
Agency: Atelier Amuse / Montreal
Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You
Agency: BBDO / New York
Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer
Agency: Lowe Brindfors / Stockholm
Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing
Agency: Mill Stirling / Singapore
Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale
Agency: Ogilvy New Zealand / Auckland
Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11186N
Award:
2011 Interactive Merit Award
Agency:
Razorfish / Seattle
Client:
Mercedes-Benz
Title:
MB Tweet Race
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11187N
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11188N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11179N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11180N
Award:
2011 Interactive Merit Award
Agency:
Juniper Park / Toronto
Client:
Walk Without Fear Foundation
Title:
Close to Home
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11181N
Award:
2011 Interactive Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
Crystal Cruises
Title:
Candle
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11182N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
LG
Title:
One Email One Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11183N
Award:
2011 Interactive Merit Award
Agency:
Special / Auckland
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11184N
Award:
2011 Interactive Merit Award
Agency:
SapientNitro Brisbane / Brisbane
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
11239N
Award:
2011 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
ROCK AND CODES
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11176N
Award:
2011 Interactive Merit Award
Agency:
The White Agency / Sydney
Client:
Commonwealth Bank of Australia
Title:
Property Guide App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11177N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11178N
Award:
2011 Interactive Merit Award
Agency:
303 / Sydney
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11218N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11219N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11220N
Award:
2011 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11221N
Award:
2011 Interactive Merit Award
Agency:
BUZZMAN / paris
Client:
BIC / TIPP-EX
Title:
A HUNTER SHOOTS A BEAR
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11222N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11223N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11224N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N
Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N
Award:
2011 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11189N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11190N
Award:
2011 Interactive Merit Award
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11191N
Award:
2011 Interactive Merit Award
Agency:
Atelier Amuse / Montreal
Client:
ARTV
Title:
ARTVscope
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11192N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Visible You
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11193N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11194N
Award:
2011 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Nike
Title:
Nike Football Digital Pinball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11195N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11196N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux - Let's Colour Project
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11197N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11198N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Bus Stop Derby
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11199N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11200N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11201N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Ericsson
Title:
Big Cheer
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11202N
Award:
2011 Interactive Merit Award
Agency:
Mill Stirling / Singapore
Client:
RED BULL/PUMA
Title:
Brain Controlled Racing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11203N
Award:
2011 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11204N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen
Title:
Goodbye Citi
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11205N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
Bit.Code by Julius Popp
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11206N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
Waitakere City
Title:
Car for Sale
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11207N
