The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Animation
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Craft / Art Direction
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Animation
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Illustration
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Illustration
Illustrated, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Craft / Illustration
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Illustration
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Illustration
The street doesn't come with instructions
Agency: Publicis / Montréal
Client: Dans la rue / In the street Category: Craft / Illustration
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Illustration
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client: Spotify Category: Craft / Illustration
Crack Open Happy
Agency: The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client: Happy Egg Category: Craft / Illustration
Real situation
Agency: Yong Huang & Yunfeng Hu / China
Client: Amnesty International Category: Craft / Illustration
The Trial for Clinical Equality
Agency: FCB Health Network / New York
Client: FCB Health Network Category: Craft / Art Direction
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Art Direction
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
BORN FROM WRC GR YARIS
Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Photography
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Craft / Photography
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Craft / Printing & Paper Craft
The Adulthood
Agency: Arts & Letters Creative Co. / Richmond + Google
Client: Chromebook Category: Craft / Animation
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London
Client: Absolut Vodka Category: Craft / Animation
Missing Code
Agency: division7 + Mojo Supermarket
Client: Girls Who Code Category: Craft / Animation
THE PENGUIN & THE WHALE
Agency: Tencent / Shenzhen + Rudo Company / Buenos Aires, Argentina + Stink Studios / Shanghai
Client: TENCENT & UNITED NATIONS-2030 SDGs Category: Craft / Animation
Award:
2021 Design Gold Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Animation
Annual ID:
OS_DE21_036G
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_030S
Award:
2021 Design Silver Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Art Direction
Annual ID:
OS_DE21_031S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Annual ID:
OS_DE21_037S
Award:
2021 Design Bronze Pencil
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Annual ID:
OS_DE21_035B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Annual ID:
OS_DE21_032B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Annual ID:
OS_DE21_033B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_034B
Award:
2021 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_039B
Award:
2021 Design Bronze Pencil
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Annual ID:
OS_DE21_038B
Award:
2021 Design Merit Award
Agency:
COLLINS + Robinhood
Client:
Robinhood
Title:
Robinhood Illustration
Category:
Craft / Illustration
Annual ID:
OS_DE21_163M
Award:
2021 Design Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Illustration
Annual ID:
OS_DE21_164M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Illustration
Annual ID:
OS_DE21_165M
Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Illustrated, Your Way
Category:
Craft / Illustration
Annual ID:
OS_DE21_166M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Illustration
Annual ID:
OS_DE21_167M
Award:
2021 Design Merit Award
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp Shop Local
Category:
Craft / Illustration
Annual ID:
OS_DE21_168M
Award:
2021 Design Merit Award
Agency:
MullenLowe / US + Produceria / São Paulo
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Illustration
Annual ID:
OS_DE21_169M
Award:
2021 Design Merit Award
Agency:
Publicis / Montréal
Client:
Dans la rue / In the street
Title:
The street doesn't come with instructions
Category:
Craft / Illustration
Annual ID:
OS_DE21_170M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Illustration
Annual ID:
OS_DE21_171M
Award:
2021 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Annual ID:
OS_DE21_172M
Award:
2021 Design Merit Award
Agency:
The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client:
Happy Egg
Title:
Crack Open Happy
Category:
Craft / Illustration
Annual ID:
OS_DE21_173M
Award:
2021 Design Merit Award
Agency:
Yong Huang & Yunfeng Hu / China
Client:
Amnesty International
Title:
Real situation
Category:
Craft / Illustration
Annual ID:
OS_DE21_174M
Award:
2021 Design Merit Award
Agency:
FCB Health Network / New York
Client:
FCB Health Network
Title:
The Trial for Clinical Equality
Category:
Craft / Art Direction
Annual ID:
OS_DE21_155M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Art Direction
Annual ID:
OS_DE21_156M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_157M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Art Direction
Annual ID:
OS_DE21_158M
Award:
2021 Design Merit Award
Agency:
MullenLowe / US + Produceria / São Paulo
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Art Direction
Annual ID:
OS_DE21_159M
Award:
2021 Design Merit Award
Agency:
Preacher / Austin
Client:
Playboy
Title:
Safe Six
Category:
Craft / Art Direction
Annual ID:
OS_DE21_160M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Craft / Art Direction
Annual ID:
OS_DE21_161M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_162M
Award:
2021 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_DE21_175M
Award:
2021 Design Merit Award
Agency:
Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
BORN FROM WRC GR YARIS
Category:
Craft / Photography
Annual ID:
OS_DE21_176M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Craft / Photography
Annual ID:
OS_DE21_177M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_184M
Award:
2021 Design Merit Award
Agency:
Arts & Letters Creative Co. / Richmond + Google
Client:
Chromebook
Title:
The Adulthood
Category:
Craft / Animation
Annual ID:
OS_DE21_178M
Award:
2021 Design Merit Award
Agency:
BBH / Singapore + Psyop + Stink Films / London
Client:
Absolut Vodka
Title:
ABSOLUT - It's In Our Spirit
Category:
Craft / Animation
Annual ID:
OS_DE21_179M
Award:
2021 Design Merit Award
Agency:
division7 + Mojo Supermarket
Client:
Girls Who Code
Title:
Missing Code
Category:
Craft / Animation
Annual ID:
OS_DE21_180M
Award:
2021 Design Merit Award
Agency:
Kin / New York
Client:
Mailchimp
Title:
Big Change Starts Small
Category:
Craft / Animation
Annual ID:
OS_DE21_181M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening
Category:
Craft / Animation
Annual ID:
OS_DE21_182M