The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID
10134D
About the Work
Objective : Kagatani Knife's hand-made Japanese knives are carefully crafted one by one by master craftsmen. Communicate their "sharpe blades beyond your imagination" simply in a relevant way.
Solution: What is it like to have a super sharp Japanese knife at home? What will happen, then? One impactful visual is used to depict the humorous drama led by a blade that is too sharp.
Solution: What is it like to have a super sharp Japanese knife at home? What will happen, then? One impactful visual is used to depict the humorous drama led by a blade that is too sharp.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Shinmei YAMAMOTO
Group Creative Director
Masayoshi SOEDA
Photographer
Akihiro ITO
Writer
Kei OKI
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