The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID
10028D
About the Work
Kagatani knives cut through any food with ease and precision. As a way to convey its proficiency, we have utilized the opening and closing of an elevator door.
2010 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Mitsunori YAMAZAKI
Shinmei YAMAMOTO
Taichi TSUNODA
Group Creative Director
Masayoshi SOEDA
Photographer
Akihiro ITO
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