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Category
Typography in Design / Single
Annual ID
10269D
About the Work
This sponsorship campaign for HSBC needed to be simple and versatile.
It was based mainly on headlines but in order to make it unique, we designed a relevant and distinct typeface.
The font was devised using iconic, graphic images associated with Wimbledon.
The headlines set on the Wimbledon green background enabled us to create a consistent, well-branded and memorable campaign for HSBC.
It was based mainly on headlines but in order to make it unique, we designed a relevant and distinct typeface.
The font was devised using iconic, graphic images associated with Wimbledon.
The headlines set on the Wimbledon green background enabled us to create a consistent, well-branded and memorable campaign for HSBC.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Mark Norcutt
Creative Director
Axel Chaldecott
Russell Ramsey
Typographer
Tivy Davies
Writer
Laurence Quinn
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