The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The Japanese artist Moto Waganari asked us to build a virtual show- and salesroom for his beautiful filigree sculptures. But how can the two-dimensional screen display the beauty of these objects? They only come to life with light and space, we thought. And built Directing Shadows ? the interactive light Gallery. Take your lighter or your phone display, hold it in front of your webcam and direct the light beam. Experience the sculptures in their play of light and shadow, hear the artist?s thoughts, and place your purchase order right away. By this, the mere presentation of the objects is turned into an artistic experience.
2011 Awards
Total Points: 5
Merit
Credits
Co-Agency
Lars Kellner (Sounddesign)
Art Director
Uwe Jakob
Writer
Ulf Dr. Schmidt
Digital Artist / Multimedia
Jens Steffen (Developer)
Ralf Zimmermann (Developer)
Frank Schwarzhoff (Developer)
Isabell Grasshoff (Developer)
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