The One Show
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Category
Newspaper / Full Page or Spread - Single
Annual ID
12127A
About the Work
Objective:
Change the perception that the New Straits Times was a government mouthpiece that lacked depth.
Concept:
Use panoramic views to show that stories in the New Straits Times gave readers a much deeper perspective than they thought.
Target Audience:
Urban adults.
Change the perception that the New Straits Times was a government mouthpiece that lacked depth.
Concept:
Use panoramic views to show that stories in the New Straits Times gave readers a much deeper perspective than they thought.
Target Audience:
Urban adults.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Jerome Ooi
Jules Tan
Group Creative Director
Ean-Hwa Huang
Szu-Hung Lee
Photographer
Lin-Shan Loh
Writer
Kevin Teh
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