The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Public Service / Newspaper or Magazine - Single
Annual ID
12257A
About the Work
Press freedom seems more than normal for people living in Belgium. The
death of two photographers in Lybia last April painfully showed us that press
freedom is still in danger. Reporters Sans FrontiËres (RSF/ Reporters without
Borders) wanted to approach people in a direct way to show them why press
freedom is important for everyone.
We created the first talking print ad. The ad showed a predator of press
freedom (Gaddafi, Putin, Ahmadinejad) , with a QR code in the bottom
corner. By scanning this code and putting your iPhone on the mouth of the
predator, you could hear a journalist tell the true story of that country.
death of two photographers in Lybia last April painfully showed us that press
freedom is still in danger. Reporters Sans FrontiËres (RSF/ Reporters without
Borders) wanted to approach people in a direct way to show them why press
freedom is important for everyone.
We created the first talking print ad. The ad showed a predator of press
freedom (Gaddafi, Putin, Ahmadinejad) , with a QR code in the bottom
corner. By scanning this code and putting your iPhone on the mouth of the
predator, you could hear a journalist tell the true story of that country.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Publicis Brussels
Art Director
Daniel Van den Broucke
Group Creative Director
Paul Servaes
Alain Janssens
Photographer
Getty Images
Typographer
Jens Wolfs
Writer
Kwint De Meyer
Related Awards
