The One Show
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Category
Interactive Advertising / Environmental/Experiential - Single
URL
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Annual ID
12170N
About the Work
The smart fortwo electric drive has a surprisingly powerful acceleration. With a unique test drive event at the Frankfurt Motor Show we proved that the car is not only environmentally friendly, but also loaded with fun. smart EBALL turns electric cars into controllers. It?s played like the classic video game PONG. The difference: our game is played by driving the car quickly back and forth. So each driver can experience the surprising acceleration and driving enjoyment.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Gahrens & Battermann
e.w. enture
Pflanz Werbemittelproduktion
nhb studios Berlin
Art Director
Daniel Schweinzer
Sebastian Forsman
Tomas Tulinius
Creative Director
Jan Harbeck
David Mously
Wolfgang Schneider
Ton Hollander
Jens Ringena
Writer
Lukas Liske
Fredric Antonsson
Agency Producer
Silke Rochow
Julia Diehl
Steffen Gentis
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