The One Show
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About the Work
Most people don?t know that every year in England alone, 500,000 women cause traffic accidents because they?re doing their make-up as they drive. The aim of our campaign was to educate women drivers about this unknown danger. Our idea was to place our message exactly where they spend time thinking about ?make-up?: Haul channels. Thats why we cooperated with one of the best-known make-up artists: Nikkie. Her channel has over 240,000 subscribers and her videos have had over 36 million views.
The video began like any other of her videos until she is suddenly flung towards the camera as if she had been in a car accident.
Our video has had over 1.5 million views, thousands of re-tweets, blog posts and PR around the world. Thousands of comments prove that we?ve really got women thinking that life?s not worth risking ? even for the most beautiful make-up.
The video began like any other of her videos until she is suddenly flung towards the camera as if she had been in a car accident.
Our video has had over 1.5 million views, thousands of re-tweets, blog posts and PR around the world. Thousands of comments prove that we?ve really got women thinking that life?s not worth risking ? even for the most beautiful make-up.
2013 Awards
Total Points: 25
Gold Pencil
Credits
Production Company
Mr.BOB Films
Art Director
Lilli Langenheim
Creative Director
Marc Isken
Director
Milo
Editor
Sebastian Gross
Sound Designer
Kai Hoffmann
Agency Producer
Susi Schneider
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