The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
BRIEF
In 2012, we launched an integrated campaign for Hennessy V.S. Cognac that introduced the world to the Wild Rabbit, a metaphor for people?s inner drive to succeed.
The brief was to develop an engaging online experience that allows users to further interact with the idea of the Wild Rabbit.
SOLUTION
Neverstopneversettle.com is an immersive journey down an infinite rabbit hole leading users to a world of inspiration from Manny Pacquiao, Erykah Badu and Martin Scorsese and helping them answer for themselves, "What's Your Wild Rabbit?"
In 2012, we launched an integrated campaign for Hennessy V.S. Cognac that introduced the world to the Wild Rabbit, a metaphor for people?s inner drive to succeed.
The brief was to develop an engaging online experience that allows users to further interact with the idea of the Wild Rabbit.
SOLUTION
Neverstopneversettle.com is an immersive journey down an infinite rabbit hole leading users to a world of inspiration from Manny Pacquiao, Erykah Badu and Martin Scorsese and helping them answer for themselves, "What's Your Wild Rabbit?"
2013 Awards
Total Points: 10
Bronze Pencil
Credits
Art Director
Alexander Nowak
Georges El-ten
Creative Director
David Droga
Ted Royer
Nik Studzinski
Neil Heymann
Maja Fernqvist
Joakim Saul
Designer
Ryan Hoelting
Writer
Feliks Richter
Andrei Khashan
Agency Producer
Sally-Ann Dale
Lindsey Slaby
Maggy O'Brien
Content Strategist
Jonny Bauer
Related Awards
