The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
At the Chicago Auto Show, Nissan would reveal the new 2013 Pathfinder to the world. But Nissan's model had no interior. We chose Kinect technology and a big screen to put people in a Pathfinder virtually. Pioneering one of the first commercial applications of Kinect for Windows SDK, the 'first person' experience ups the ante on controller-free, gesture-based digital experiences in automotive.
Beyond typical hand gestures and swiping motions, Pathfinder Kinect supports natural body movement--enabling users to walk around the car, bend to inspect the wheels, and explore the spacious cabin--offering the next best thing to hopping into the vehicle. The experience was such a success that Nissan is working to roll out the technology to dealer showrooms across North America.
Beyond typical hand gestures and swiping motions, Pathfinder Kinect supports natural body movement--enabling users to walk around the car, bend to inspect the wheels, and explore the spacious cabin--offering the next best thing to hopping into the vehicle. The experience was such a success that Nissan is working to roll out the technology to dealer showrooms across North America.
2013 Awards
Total Points: 5
Merit
Credits
Production Company
IdentityMine
Art Director
Darren Wood
Creative Director
Steve Savic
Director
Chrissie Graboski
Kerry Janes
Writer
Peter von Sass
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