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Category
Outdoor / Billboards and Transit - Single
Annual ID
140307A
About the Work
Task
Development of a campaign to gain attention for the ?Area view? technology from Volkswagen. With this system, a digital top view on the vehicle is created, to make parking easier and let dings and dents from the parking lot be things of the past.
Idea
From a top view, the world looks different. The print campaign clarifies this ? of course with a typical Volkswagen ?twinkle-in-the-eye?.
Solution
Our campaign is showing: Things, that might appear to be dangerous or threatening to the observer, emerge, if seen from above, as quite harmless. It's just all about the right perspective.
Development of a campaign to gain attention for the ?Area view? technology from Volkswagen. With this system, a digital top view on the vehicle is created, to make parking easier and let dings and dents from the parking lot be things of the past.
Idea
From a top view, the world looks different. The print campaign clarifies this ? of course with a typical Volkswagen ?twinkle-in-the-eye?.
Solution
Our campaign is showing: Things, that might appear to be dangerous or threatening to the observer, emerge, if seen from above, as quite harmless. It's just all about the right perspective.
2014 Awards
Total Points: 5
Merit
Credits
Agency
DDB Tribal Group GmbH / Berlin
Art Director
Michael Janke
Chief Creative Officer
Eric Schoeffler
Group Creative Director
Tomas Tulinius
Nils Haseborg
Marc Isken
Designer
Samuel Niddam
Executive Creative Director
Matthias Schmidt
Photographer
Christoph Riccins
Writer
Lennart Frank
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