The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

Spotify Singles

Agency Razorfish / New York + Stink Digital / New York + Spotify / New York

Client Spotify
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URL

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Annual ID

IN16051M

About the Work

Spotify wanted to use their tremendous amount of rich user data to reward loyal users, as well as attract new ones. We created “Spotify Singles” a series of experiments that took cultural insights about music and–powered by Spotify data–created unique, fun ways to both share and discover music. Taste Rewind time-shifted your taste in music, and showed you what you’d be listening to in another era, and allowed you to collect and share each decade’s playlist. MixMates took you and a friend’s music tastes–no matter how far apart–and generated one awesome “degrees of separation” playlist you both would love. Found Them First used listening data to give users a way to prove they were into an artist before they were famous, and let the artist know. Singles had over two million visitors, amassed over 200 million social media impressions, and was covered by press all over.