The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment


Agency Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

Client REI


Consumer - Other Branded Content / User Generated Content

Annual ID


2016 Awards

Total Points: 25




Venables Bell & Partners / San Francisco

PR / Marketing

Edelman / Seattle
Starcom MediaVest Group / Chicago

Production Company

North Kingdom / Los Angeles
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Art Director

Avery Oldfield


Adam Wolinsky


Craig Allen


Jim Hutchins
Patrick O'Leary


Jake Grand
Benji Weinstein
Jason Manz
Lori Stonebraker
Jane Hutchins
Linda Jackson
Jeff Blodgett
Raquel Bedard
Anna Fields

Creative Director

Lee Einhorn

Executive Creative Director

Paul Venables
Will McGinness

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Patrick Poulatian
Mandy Sorenson


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