The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Television / 60 Second - Single
Annual ID
FI16001G
About the Work
Old Spice is launching their Hardest Working Collection of antiperspirants and body washes. The campaign is titled Legendary Protection for Legendary Men and introduces a new whale-riding, rocket-car-driving hero. Now that he no longer has to worry about dirt and body odor, he has time to think about some of life’s tougher questions. Staying true to the Old Spice tone of voice, with tongue firmly planted in cheek, these films prove that men can finally ignore their bodies’ limits. In fact, those limits don’t even exist anymore. They died in an unfortunate rocket-car accident. RIP limits.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Wieden+Kennedy / Portland
Production Company
Biscuit Filmworks / Los Angeles
Mackenzie Cutler / New York
The Mill / Los Angeles
Lime Studios / Santa Monica
Art Director
Matt Sorrell
Creative Director
Craig Allen
Jason Bagley
Tim Davies
John Leonti
Director
Steve Rodgers
Shawn Lacy
Editor
Gavin Cutler
Brendan Hogan
Writer
Nick Morrissey
Jarrod Higgins
Agency Producer
Lindsay Reed
Monica Ranes
Creative Team
Mandy Walker
Music / Sound
Samuel Casas
Mark Nieto
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