The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Brands, Products & Services / Community Building
Annual ID
PR16038M
About the Work
It’s not easy being a new parent these days. In today’s hyper-parenting culture, the unsolicited advice and conflicting opinions are completely overwhelming. At Tommee Tippee, we believe parents should stop worrying about what so-called parenting experts have to say, take a deep breath, and trust themselves. The message resonates perfectly in the UK where Tommee Tippee is the #1 Baby Care Brand. But to launch the brand in the U.S, a completely new market, we needed to get American moms talking. So we gathered all that unwanted advice, countless baby magazines, books and articles, and recycled it into something parents can actually use: real baby wipes. Introducing Tommee Tippee Advice Wipes. Made from real overwhelming baby advice. We sent the Advice Wipes to hundreds of influential mom bloggers across the country, who then shared them with their communities. Soon moms everywhere had something to do with all that unwanted advice.
2016 Awards
Total Points: 5
Merit
Credits
Agency
McCann / New York
Production Company
O Positive / New York
Craft / New York
Chief Creative Officer
Eric Silver
Creative Director
John Mescall
Jillian Goger
Matt Swinburne
Howard Finkelstein
Designer
George Katz
Ethan Buller
Kevin Bird
Director
Spencer Riviera
Editor
Nathan Troester
Producer
Nathy Aviram
Catherine Patterson
Chandler Simms
April Gallo
Ralph Laucella
Devon Clark
Anthony Ramirez
Creative Team
Marten Tedin
Music / Sound
Gerard McConville
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