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2016 One Show - Public Relations

Saudi Women's Online March

Agency Leo Burnett / Beirut

Client Always/Procter & Gamble

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Category

Consumer - Brands, Products & Services / Community Building

Annual ID

PR16037M

About the Work

Always wanted to remind women how much they can achieve with confidence; that with confidence they can put a voice to their thoughts, they can dare to dream and they can start moving forward towards achieving these dreams. In Saudi Arabia, where women cannot show their face online, let alone demonstrate against anything, we created an online march for women to move forward towards a better tomorrow. Move Forward asked fans to share stories about their hopes and dreams through filming or taking a picture of themselves walking.

2016 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett / Beirut

Art Director

Karen Feghali

Chief Creative Officer

Bechara Mouzannar

Creative Director

Yasmina Baz
Ralph Arida

Executive Creative Director

Malek Ghorayeb

Social Media Manager

Tala Arakji

Writer

Lama Bawadi

Content Strategist

Zeina Joujou
Jad Jureidini

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