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Category
Consumer - Brands, Products & Services / User Generated Content
Annual ID
PR16007B
About the Work
A user generated campaign that proves you can have loads of fun with little money by trolling the rich, wealthy and opulent, none others than the #richkidsofinstagram. The campaign encouraged teens to pick a rich kids photo, reshoot it in a fun, low budget way, upload it on our online generator and share the merged result on social media.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
McCANN BUCHAREST / Bucharest
UM Romania / Bucharest
Digital Agency
MRM//McCANN BUCHAREST / Bucharest
Art Director
Nadia Ghilca
Chief Creative Officer
Adrian Botan
Nir Refuah
Writer
Sandra Bold
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