The One Show
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Category
Craft - Brand Voice / Brand Voice
Annual ID
PR16068M
About the Work
Over the last 10 years there's been a staggering 40% drop in new blood donor registrations, putting thousands of lives at risk. To draw attention to the fact that we’re severely missing blood types A, AB, B & O, we wanted to visualise the issue. So we made the letters A, B and O vanish from everyday life. Publications, public places, brands and celebrities caused a stir by losing their letters; inspiring the public to get involved too. The pervasiveness of the idea left no corner of the country untouched, as thousands registered to donate and encouraged their friends to do the same. We generated a reach of over 2 billion, but most importantly, prompted over 30,000 signups to give blood in the first 10 days; improving and saving the lives of up to 100,000 people.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Engine / London
Creative Director
Jules Chalkley
Mark Perkins
Director
Annie Gallimore
Executive Creative Director
Billy Faithfull
Ross Neil
Content Strategist
Gemma Irvine
Helen Byard
Sarah Frow
Alice Carter
Creative Team
Tom Dixon
Jo Griffin
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