The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Bud Light

Agency jones knowles ritchie / New York

Client Bud Light


Branding / Rebranding

Annual ID


2017 Awards

Total Points: 25

Gold Pencil


Design Firm

Jones Knowles Ritchie / New York

Executive Creative Director

Tosh Hall

Creative Team

Justin Sottile
Matthew Coluccio

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