The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branding / Rebranding
Annual ID
OS_DE17007G
About the Work
Our team was briefed to review the visual identity for Bud Light. We needed an identity that delivered a more authentic and bold look, emphasizing the attributes that have long distinguished Bud Light as the country’s most popular beer; Premium ingredients, care in brewing, a crisp, clean finish and smooth drinkability. For the first time since the brand launched Bud Light looked into revisiting their rich heritage and unrivaled quality cues to unlock the power of authenticity.
2017 Awards
Total Points: 25
Gold Pencil
Credits
Design Firm
Jones Knowles Ritchie / New York
Executive Creative Director
Tosh Hall
Creative Team
Justin Sottile
Matthew Coluccio
Related Awards
