The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Illustration - Single or Campaign
Annual ID
OS_PO17181M
About the Work
Situation: AIRBNB have grown exponentially. But we still need to remind people that with AIRBNB they can feel they belong anywhere. Brief: To promote the idea that with AIRBNB you truly feel you belong anywhere. With warmth and charm. Execution: Who better to illustrate the feeling of belonging anywhere than animals in unusual homes? The campaign launched in the UK, appropriately enough, to coincide with World Vets Day.
2017 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\Chiat\Day NY / NY
TBWA\London / London
TBWA\Chiat\Day LA / LA
TBWA\Paris / Paris
Art Director
Simon Morris
Chief Creative Officer
Chris Garbutt
Designer
Mecanique Generale
Executive Creative Director
Peter Souter
Brent Anderson
Illustrator
Eve Roussou
Product Manager
Richard Stainer
Writer
Dean Webb
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