The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential / Live Events
Annual ID
OS_BE18036S
About the Work
Women have always played a critical role in STEM (science, technology, engineering and math) fields, but their work is often overlooked. As a STEM leader, GE believes that great female scientists should be treated like stars. As part of its “Balance the Equation” initiative, GE is working to bring more women into the sciences, including the goal of hiring 20,000 female scientists and engineers by 2020. Grand Central is known for the constellations painted on its ceiling depicting mythical heroes. We transformed them to show real heroes: women scientists who have made important contributions to the field. For this “Unseen Stars” experience, we created constellations of pioneering female scientists. These were turned into a show that took viewers through outer space to discover these new constellations. We then projected this onto Grand Central’s ceiling. In effect, we transformed the space into the world’s largest (and by far its busiest) planetarium.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
BBDO / New York
Production Company
Obscura Digital
Art Director
Sarah Kara
Can Buyukberber
Lance Vining
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Lance Vining
Gary du Toit
Joshua Pipic
Creative Technologist
Vlad Spears
Bryant Place
Harvey Moon
Chris Dadzitis
Cullen Miller
Diego Novoa
Joe Goldring
Executive Creative Director
Michael Aimette
Marc Melzer
Illustrator
Crystal Feldman
Photographer
Joshua Brott
Sound Designer
Lucy Shells
Writer
Lily Bussel
Gary du Toit
Agency Producer
David Rolfe
George Sholley
Adrienne Katz
Mo Twine
Technical Producer
Andrew Plourde
Jim Ellis
Joe Martin
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