The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / Short Form - Single
Annual ID
OS_FI19041M
About the Work
Smoooth launched Lurpak's Softest, the most spreadable Lurpak product yet, which combines the great taste of this iconic butter with the smoothest, most convenient spreading experience. As the champion of good food, thanks to the new Lurpak Softest, even a rushed moment can be a moment to have great tasting food. The product was launched in the UK, where sandwiches are one of the most popular options for their week-days packed lunches. Using film with high craft standards allows the brand to keep building on its premium and great taste credentials, bringing their audience into the "food lover" mindset.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Wieden+Kennedy / London
Production Company
Somesuch / London
Music / Sound Production Company
Twenty Below / London
750mph / London
Post Production Company
Trim / London
Time Based Arts / London
Composer
Matt Tamsedge
Creative Director
Carlos Alija
Laura Sampedro
Director
Kim Gehrig
Jez Oakley
Director of Photography
Daniel Landin
Editor
Tom Lindsay
Executive Creative Director
Tony Davidson
Iain Tait
Executive Producer
Seth Wilson
Producer
James Laughton
Amy Leach
Jacob Swan Hyam
Rebecca Sykes
Chris Aliano
Emily Pritchard
Mary-Ann D'Cruz
Sound Designer
Sam Ashwell
Strategist
Indiana Matine
Creative Team
Juan Sevilla
Mico Toledo
Katie Giovanni
Account Team
Paulo Salomao
James McHoull
Pat Nally
Related Awards
