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Category
Online Films & Video / Long Form - Single
Annual ID
OS_FI21_017G
About the Work
Burberry’s 2020 Festive film follows a group of friends who brave the elements and navigate through adversity together; illustrated by large blocks of ice falling from the sky. The viewer is transported from the everyday to the extraordinary, allowing them to explore a new fantasy. It is a celebration of community, creativity and the voices of the future in a unified world. Exploring the freedom to go beyond; the dream-like visuals illustrate the importance of working together and supporting one another throughout these unprecedented times.
The creative concept was conceived by directors Megaforce, finalised in partnership with Burberry and shot during the Covid-19 lockdown. It was integral to the idea to keep the concept simple but have the story portray an emotive message of community during a difficult period of time globally, as well as making a film that was a tribute to Britain - the birthplace of the brand. The film also needed to have a contemporary feel that worked across all media, a modern film that balanced all the brand values of Burberry. From the nuances of life and the ability to take joy in the small things, to a celebration of togetherness and the joy of being with those you love. The final shot of one of the characters allowing himself to fall backwards into the sea acted as a metaphor for acceptance and embracing the tougher elements in life in order to be able to learn and grow. The expanse of sea is invigorating and awe-inspiring and relates back to Burberry’s ongoing connection to nature and exploration.
The creative concept was conceived by directors Megaforce, finalised in partnership with Burberry and shot during the Covid-19 lockdown. It was integral to the idea to keep the concept simple but have the story portray an emotive message of community during a difficult period of time globally, as well as making a film that was a tribute to Britain - the birthplace of the brand. The film also needed to have a contemporary feel that worked across all media, a modern film that balanced all the brand values of Burberry. From the nuances of life and the ability to take joy in the small things, to a celebration of togetherness and the joy of being with those you love. The final shot of one of the characters allowing himself to fall backwards into the sea acted as a metaphor for acceptance and embracing the tougher elements in life in order to be able to learn and grow. The expanse of sea is invigorating and awe-inspiring and relates back to Burberry’s ongoing connection to nature and exploration.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Client / Brand
Burberry / London
Production Company
Riff Raff Films / London
Post Production Company
MPC
Chief Creative Officer
Ricardo Tisci
Creative Director
Megaforce
Director
Megaforce
Director of Photography
Katelin Arizmendi
Editor
Joe Guest
Executive Producer
Matthew Fone
Producer
Nick Goldsmith
Sound Designer
Sam Ashwell
Choreographer
La(horde)
Director of Production
Rose Percy
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