The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Best of Film
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Television & VOD / Short Form - Series
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Nike
Client: Nike Category: Innovation & Transformation / Innovation in Lockdown
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Low Budget / Under 50K Budget
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Cinema Advertising
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Festive
Agency: Riff Raff Films / London + Burberry / London
Client: Burberry Category: Online Films & Video / Long Form - Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Online Films & Video / Long Form - Single
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Online Films & Video / Short Form - Series
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: User-Generated Content
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Low Budget / Under 50K Budget
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Television & VOD / Long Form - Series
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Series
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client: Hennessy Category: Television & VOD / Long Form - Single
Snake
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Online Films & Video / Long Form - Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Online Films & Video / Long Form - Single
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Uber Eats No Repeats
Agency: Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society
Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Series
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Television & VOD / Long Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Television & VOD / Long Form - Single
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York
Client: Hennessy Category: Cinema Advertising
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
A Career-Limiting Film
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Online Films & Video / Long Form - Single
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client: Childline Category: Online Films & Video / Long Form - Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52
Client: Nike Category: Online Films & Video / Long Form - Single
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike Category: Online Films & Video / Long Form - Single
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Short Form - Series
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Award:
2021 Film Best of Discipline Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Best of Film
Annual ID:
OS_FI21_001G
Award:
2021 Film Gold Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_005G
Award:
2021 Film Gold Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_039G
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Nike
Client:
Nike
Title:
You Can't Stop Us
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_040G
Award:
2021 Film Gold Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_032G
Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_002G
Award:
2021 Film Gold Pencil
Agency:
Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client:
The New York Times
Title:
Life Needs Truth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_006G
Award:
2021 Film Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_007G
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_008G
Award:
2021 Film Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Cinema Advertising
Annual ID:
OS_FI21_030G
Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_001G
Award:
2021 Film Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_016G
Award:
2021 Film Gold Pencil
Agency:
Riff Raff Films / London + Burberry / London
Client:
Burberry
Title:
Festive
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_017G
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_018G
Award:
2021 Film Silver Pencil
Agency:
Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI21_029S
Award:
2021 Film Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Online Films & Video / Short Form - Series
Annual ID:
OS_FI21_015S
Award:
2021 Film Silver Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_041S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client:
Facebook
Title:
Never Lost
Category:
User-Generated Content
Annual ID:
OS_FI21_035S
Award:
2021 Film Silver Pencil
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_033S
Award:
2021 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Television & VOD / Long Form - Series
Annual ID:
OS_FI21_013S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_027S
Award:
2021 Film Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_003S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_009S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Snake
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_019S
Award:
2021 Film Silver Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_020S
Award:
2021 Film Silver Pencil
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_021S
Award:
2021 Film Bronze Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_036B
Award:
2021 Film Bronze Pencil
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_037B
Award:
2021 Film Bronze Pencil
Agency:
Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society
Client:
Uber Eats
Title:
Uber Eats No Repeats
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_038B
Award:
2021 Film Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_014B
Award:
2021 Film Bronze Pencil
Agency:
CALLEN + Psyop
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_042B
Award:
2021 Film Bronze Pencil
Agency:
Massif
Client:
Shelflife/Stussy/Nike
Title:
Weird
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_034B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_028B
Award:
2021 Film Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_004B
Award:
2021 Film Bronze Pencil
Agency:
Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_010B
Award:
2021 Film Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_011B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_012B
Award:
2021 Film Bronze Pencil
Agency:
Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Cinema Advertising
Annual ID:
OS_FI21_031B
Award:
2021 Film Bronze Pencil
Agency:
Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_022B
Award:
2021 Film Bronze Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_023B
Award:
2021 Film Bronze Pencil
Agency:
The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client:
Childline
Title:
Nobody Is Normal
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_024B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52
Client:
Nike
Title:
Kobe - Better
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_025B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_026B
Award:
2021 Film Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_047M
Award:
2021 Film Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_048M
Award:
2021 Film Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_128M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_129M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_130M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_131M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_135M
