The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online Films & Video / Short Form - Single
Annual ID
OS_FI21_075M
About the Work
In order to connect with people in a way that rings true, while also acknowledging that everyone is experiencing unprecedented challenges and disruptions in every part of our lives, Snickers humorously highlighted something that we’re all wary of, but no one’s admitting: that after a long stretch of isolation, our re-entry into social interactions might be a little rusty.
“First Visitors” builds off the brand’s long-running campaign and shows a man who, having assumed that he and his wife would be having cocktail hour over a computer screen with friends, wanders onto the patio without pants, only to realize their guests have come to visit in person. After sheepishly explaining his mistake, he exits to find some pants and the spot closes with the line “Confused? Maybe you just need a Snickers.”
“First Visitors” builds off the brand’s long-running campaign and shows a man who, having assumed that he and his wife would be having cocktail hour over a computer screen with friends, wanders onto the patio without pants, only to realize their guests have come to visit in person. After sheepishly explaining his mistake, he exits to find some pants and the spot closes with the line “Confused? Maybe you just need a Snickers.”
2021 Awards
Total Points: 3
Merit
Credits
Agency
BBDO / New York
Production Company
O Positive
Post Production Company
Mackcut / New York
Chief Creative Officer
David Lubars
Creative Director
Scott Mahoney
Dan Oliva
Director
Jess Coulter
Director of Photography
Brian Lannin
Editor
Mike Leuis
Executive Creative Director
Gianfranco Arena
Peter Kain
Executive Producer
Amy Werthheimer
Ralph Laucella
Marc Grill
Assistant Editor
Franklin Ponce
CMO
Crystal Rix
Account Director
Lindsey Mawhee
Account Executive
Jacob Plastina
Account Manager
Elizabeth O'Connor
Business Manager
Adele Solomon
CEO & President
Kirsten Flanik
Comms Planning Director
Brian Brydon
EVP, Account Director
Lisa Piliguian
EVP, Global Business Leader
Susannah Keller
Group Planning Director
Annemarie Norris
Christina Stoddard
Mixer
Sam Shaffer
Senior Brand Planner
Molly Gasch
SVP, Project Management Director
Mark Lester
Telecine
Company 3
Telecine Artist
Tim Masick
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