The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Film

Shhhhh

Agency TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg

Client Datsun South Africa
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_FI21_126M

About the Work

So, as it turns out; this campaign was a bit of a failure. You see, the deal we’re promoting is so good that, as our campaign thought suggests; if everyone were to take our client up on it, it would mean they’d make a loss. We needed to make ads that created awareness about the deal but at the same time, wouldn’t stand out too much (But not really). We ‘researched’ what went into making a popular and effective ad and did the opposite. So far, the deal is proving to be a popular one… whoops.