The One Show
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Category
Visual Effects / Single
Annual ID
OS_MI21_025G
About the Work
Burberry’s ’Festive’ campaign, follows director Megaforce’s magical formula of larger than life grandeur grounded in the reality of human experience – in this case, friendship in the face of adversity.
Staying true to the Burberry spirit, the film follows an (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff. The new campaign celebrates the brand’s history, as the dancers brave an ice storm, dressed in weatherproof clothing inspired by the founder, Thomas Burberry’s iconic collections.
The unpredictable British weather is exaggerated in an ice-rock scene, brought to life by MPC. The scene begins outside a Turkish grill, before the viewer is taken full throttle into a storm that sees the dancers interacting with the ice. The film concludes as our dancer runs joyfully into the sea, before falling back in ecstasy.
Staying true to the Burberry spirit, the film follows an (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff. The new campaign celebrates the brand’s history, as the dancers brave an ice storm, dressed in weatherproof clothing inspired by the founder, Thomas Burberry’s iconic collections.
The unpredictable British weather is exaggerated in an ice-rock scene, brought to life by MPC. The scene begins outside a Turkish grill, before the viewer is taken full throttle into a storm that sees the dancers interacting with the ice. The film concludes as our dancer runs joyfully into the sea, before falling back in ecstasy.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Client / Brand
Burberry / London
Production Company
Riff Raff Films / London
Post Production Company
Moving Picture Company / London
Chief Creative Officer
Ricardo Tisci
Chief Marketing Officer
Rod Manley
Director
Megaforce
Director of Photography
Katelin Arizmendi
Producer
Cara Gillies
Nick Goldsmith
Executive Producer / Owner
Matthew Fone
Senior Producer
Asha Joneja
2D Lead
Alex Lovejoy
2D Supervisor
David Rouxal
3D Lead
Fabian Frank
Rob Richardson
Asset Supervisor
Kunal Sarkar
CG Supervisor
Parthiban S E
Colourist
Matthieu Toullet
Director of Production
Rose Percy
Matchmove Supervisor
Elangovan Ganesh
VFX Producer
Ryan Hancocks
VP, Creative
Rachel Crowther
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