ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Integrated / Digital
Annual ID
ADC_ITG20_007S
About the Work
Most cars are designed for the average-sized man and mainly tested on male crash test dummies. As a result, women are less safe and more likely to get injured in a car crash. In fact, they are 71% more likely to be injured and 17% more likely to die But not when it comes to Volvo. They have gathered real-world data since the 1970s to learn what happens during a collision — regardless of size or gender. This has made Volvo cars equally safe for all people. So, we thought: what if we could share this research to make all cars safer for women? And that’s exactly what we did. For the first time ever, anyone could download 50 years of research and learn how it has led to some of Volvo’s most innovative safety systems. But data can also be difficult to grasp. So we gave the numbers a face and created EVA who became the embodiment of Volvo’s safety search. We then showed how this inequality personally affects women in a global campaign with film, print, social, outdoor, and PR.
2020 Awards
Total Points: 15
Silver Cube
Credits
Agency
Forsman & Bodenfors / Gothenburg
Production Company
New Land / Stockholm
Goodbye Kansas / Stockholm
Media Distribution Company
Mindshare / GOTHENBURG
Animator
Linda Öhlund
Joel Lindman
Art Director
Karl Risenfors
Leo Dal
Adam Ulvegarde
Sophia Lindholm
Digital Artist
F&b Inhouse
Director
Laerke Herthoni
Director of Photography
Rasmus Videbaek
Editor
Johan Söderberg
Executive Producer
Erik Torell
Anton Söderhäll
Producer
Joel Rostmark
Writer
Hampus Elfström
Jacob Nelson
Creative Team
Amy Gardner
Maja Bredberg
Bjarne Darwall
Account Team
Magnus Wretblad
Katarina Klofsten
Ewa Edlund
Lena Sellman
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