The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Evolution

Agency Ogilvy & Mather / Toronto

Client Unilever - Dove

Category

Consumer Television / Over :30 - Single - max. :90

Annual ID

07053T

About the Work

In order to create awareness of the Dove Self-Esteem Fund we created a film (for multiple screening medias) that exposed the manipulation of the female image in the media. The objective was to encourage discussion around the subject of real beauty and lead people to the campaignforrealbeauty website for tools and resources on nurturing self-esteem in young girls.

2007 Awards

Total Points: 25

Gold Pencil

Credits

Production Company

Reginald Pike

Art Director

Tim Piper
Mike Kirkland

Creative Director

Janet Kestin
Nancy Vonk

Writer

Tim Piper

Agency Producer

Brenda Surminski
Share To

Related Awards

 

 

 

 

Follow Us