The One Show
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Category
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID
08175A
About the Work
Task:
MOTORSTORM is a new type of off-road racing game for PlayStation3. Besides the realistic graphics, its main features are special vehicles and lots of mud and dirt. For the gameís market launch, various accompanying advertising measures were developed that staged the racing game in a suitable way.
Solution:
We placed typical used car ads in the small ads section of automobile magazines. However, all of the cars offered were models from the MOTORSTORM game. Besides detailed descriptions of the muscle carsí features, the vehicles were also offered at a sensational price: namely the price of the PS3 game MOTORSTORM. Three different ads each were placed in magazines such as Auto Motor Sport, Rallye or Tuning.
MOTORSTORM is a new type of off-road racing game for PlayStation3. Besides the realistic graphics, its main features are special vehicles and lots of mud and dirt. For the gameís market launch, various accompanying advertising measures were developed that staged the racing game in a suitable way.
Solution:
We placed typical used car ads in the small ads section of automobile magazines. However, all of the cars offered were models from the MOTORSTORM game. Besides detailed descriptions of the muscle carsí features, the vehicles were also offered at a sensational price: namely the price of the PS3 game MOTORSTORM. Three different ads each were placed in magazines such as Auto Motor Sport, Rallye or Tuning.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Jaime Mandelbaum
Creative Director
Dirk Henkelmann
Philip Borchardt
Writer
Emiliano Trierveiler
Content Strategist
Oke Mueller
Moritz Kiechle
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