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2008 One Show - Advertising

Laser

Agency Ruiz Nicoli Lineas / Madrid

Client Amnesty International

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Category

Public Service/Political Print / Outdoor and Posters - Single

Annual ID

08289A

About the Work

Bus Shelter poster where we could see the image of a sniper aiming at pedestrians. There was

a real laser pointer inside the marquis that gave the impression that the pedestrians were being

targeted and aimed at. The objective was to make pedestrians aware that they could be

the ones living in a conflictive country. The headline reads: 'It could happen to you'

2008 Awards

Total Points: 5

Merit

Credits

Art Director

Breno Cotta

Creative Director

Breno Cotta

Writer

Breno Cotta
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