The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


Apple

Client

Title

Category

Award

Points

Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Category: Broadcast / Short Form - Single Points: 15.0
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Category: Social Engagement / User-Generated Content Points: 15.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Category: Craft - Direction / Single Points: 15.0
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Category: Craft - Direction / Single Points: 15.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Category: Craft - Editing / Single Points: 15.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 15.0
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Category: Television / Long Form - Single Points: 10.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Location-Specific Video Points: 10.0
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Category: Social Engagement / Community Building Points: 10.0
The Archives Agency: TBWA\Media Arts Lab / Los Angeles Category: Craft - Cinematography / Single Points: 10.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Category: Craft - Cinematography / Single Points: 10.0
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Category: Craft / Art Direction - Campaign Points: 2.0
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Category: Moving Image / Single Points: 2.0
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Category: Craft / Animation - Single or Series Points: 2.0
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Category: Online / Short Form - Single Points: 2.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Online / Short Form - Single Points: 2.0
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Category: Online / Short Form - Campaign Points: 2.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Location-Specific Video Points: 2.0
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Category: User-Generated Content Points: 2.0
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Category: Innovation in Branded Entertainment Points: 2.0
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Category: Television / Long Form - Single Points: 2.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Online Films & Video / Long Form - Single Points: 2.0
Barbers Agency: Furlined / Santa Monica + Apple / Cupertino Category: Online Films & Video / Long Form - Single Points: 2.0
Switch to iPhone Agency: Apple / Cupertino + Park Pictures / Santa Monica Category: Online Films & Video / Pre-Roll Video - Campaign Points: 2.0
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Category: Publishing / Magazine - Campaign Points: 2.0
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Category: Craft / Photography - Single or Campaign Points: 2.0
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Category: Branded Social Channel Points: 2.0
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Category: Real-Time Response / Activity / Proactive Communications Points: 2.0
Roll Agency: TBWAMedia Arts Lab / Los Angeles Category: Craft - Direction / Single Points: 2.0
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Category: Craft - Editing / Single Points: 2.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Craft - Editing / Single Points: 2.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Craft - Cinematography / Single Points: 2.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 2.0

Apple

Barbers

Broadcast / Short Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

2018 Social Media Silver Pencil

15.0

Apple

Sway

Craft - Direction / Single

2018 Moving Image Craft Silver Pencil

15.0

Apple

Barbers

Craft - Direction / Single

2018 Moving Image Craft Silver Pencil

15.0

Apple

Sway

Craft - Editing / Single

2018 Moving Image Craft Silver Pencil

15.0

Apple

Sway

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Silver Pencil

15.0

Apple

Barbers

Television / Long Form - Single

2018 Film Bronze Pencil

10.0

Apple

Appocalypse

Location-Specific Video

2018 Film Bronze Pencil

10.0

Apple

Welcome to @Apple

Social Engagement / Community Building

2018 Social Media Bronze Pencil

10.0

Apple

The Archives

Craft - Cinematography / Single

2018 Moving Image Craft Bronze Pencil

10.0

Apple

Sway

Craft - Cinematography / Single

2018 Moving Image Craft Bronze Pencil

10.0

Apple

Détour

Craft / Art Direction - Campaign

2018 Cross-Platform Merit Award

2.0

Apple

Apple Music: Anthem

Moving Image / Single

2018 Design Merit Award

2.0

Apple

Apple Music: Anthem

Craft / Animation - Single or Series

2018 Design Merit Award

2.0

Apple

Détour

Online / Short Form - Single

2018 Branded Entertainment Merit Award

2.0

Apple

Appocalypse

Online / Short Form - Single

2018 Branded Entertainment Merit Award

2.0

Apple

Détour

Online / Short Form - Campaign

2018 Branded Entertainment Merit Award

2.0

Apple

Appocalypse

Location-Specific Video

2018 Branded Entertainment Merit Award

2.0

Apple

Welcome to @Apple

User-Generated Content

2018 Branded Entertainment Merit Award

2.0

Apple

Détour

Innovation in Branded Entertainment

2018 Branded Entertainment Merit Award

2.0

Apple

Earth: Shot on iPhone

Television / Long Form - Single

2018 Film Merit Award

2.0

Apple

Appocalypse

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

Apple

Barbers

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

Apple

Switch to iPhone

Online Films & Video / Pre-Roll Video - Campaign

2018 Film Merit Award

2.0

Apple

Portrait Mode Covers

Publishing / Magazine - Campaign

2018 Print & Outdoor Merit Award

2.0

Apple

Portrait Mode Covers

Craft / Photography - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Apple

Welcome to @Apple

Branded Social Channel

2018 Social Media Merit Award

2.0

Apple

Earth: Shot on iPhone

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Merit Award

2.0

Apple

Roll

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

Apple

Barbers

Craft - Editing / Single

2018 Moving Image Craft Merit Award

2.0

Apple

Appocalypse

Craft - Editing / Single

2018 Moving Image Craft Merit Award

2.0

Apple

Appocalypse

Craft - Cinematography / Single

2018 Moving Image Craft Merit Award

2.0

Apple

Appocalypse

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Merit Award

2.0

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