The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Online / Short Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Online / Short Form - Single
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Online / Short Form - Campaign
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: User-Generated Content
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Innovation in Branded Entertainment
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Craft / Art Direction - Campaign
Points: 2.0
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple
Category: Moving Image / Single
Points: 2.0
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple
Category: Craft / Animation - Single or Series
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Television / Long Form - Single
Points: 2.0
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica
Client: Apple
Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Roll
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 2.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Publishing / Magazine - Campaign
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft / Photography - Single or Campaign
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Branded Social Channel
Points: 2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Barbers
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Barbers
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0