The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


Apple

Client

Title

Category

Award

Points

Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Craft - Direction / Single Points: 75.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Short Form Video / Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Craft / Art Direction Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Online Films & Video / Long Form - Single Points: 25.0
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Category: Craft - Direction / Single Points: 25.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Category: Craft - Writing / Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Craft - Visual Effects / Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Innovation in Moving Image Craft Points: 25.0
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Craft / Animation Points: 15.0
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Category: Cinema Advertising Points: 15.0
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Category: Craft - Direction / Single Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Title Sequences Points: 15.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Category: Online-only Video / Single Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Moving Image / Single Points: 10.0
Mac Pro Packaging Agency: Apple / Cupertino Category: Craft / Printing & Paper Craft Points: 10.0
The Storytellers Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Category: Online Films & Video / Long Form - Single Points: 10.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Category: Online Films & Video / Long Form - Single Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Category: Cinema Advertising Points: 10.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Category: Use of Music / Licensed / Adapted Music Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Category: Use of Technology Points: 10.0
AirPods Pro Agency: Apple / Cupertino Category: Craft / Art Direction Points: 10.0
Mac Pro Packaging Agency: Apple / Cupertino Category: Packaging / Mass-market Points: 2.0
Apple Fifth Avenue Reopening Campaign Installation Agency: Apple / Cupertino Category: Out of Home / Single Points: 2.0
AirPods Pro Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino Category: Out of Home / Series Points: 2.0
Apple Fifth Avenue Reopening Campaign Installation Agency: Apple / Cupertino Category: Spatial Design / Experiential & Immersive Points: 2.0
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Moving Image / Single Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Craft / Art Direction Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Craft / Animation Points: 2.0
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Category: Short Form Video / Single Points: 2.0
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Category: Long Form Video / Single Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles Category: Craft / Art Direction Points: 2.0
Behind the Mac - International Women's Day Agency: TBWA\Media Arts Lab / Los Angeles Category: Television & VOD / Short Form - Single Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Category: Television & VOD / Long Form - Single Points: 2.0
Holiday - The Surprise Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles Category: Television & VOD / Long Form - Single Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Category: Television & VOD / Long Form - Single Points: 2.0
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Category: Television & VOD / Long Form - Single Points: 2.0
Behind the Mac - International Women's Day Agency: TBWA\Media Arts Lab / Los Angeles Category: Online Films & Video / Short Form - Single Points: 2.0
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Category: Online Films & Video / Long Form - Single Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Category: Online Films & Video / Long Form - Single Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Location-Specific Video Points: 2.0
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Category: Location-Specific Video Points: 2.0
Bounce Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles Category: Innovation in Film Points: 2.0
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Category: Stunts & Activations Points: 2.0
The Storytellers Agency: Park Pictures LLC / New York Category: Craft - Direction / Single Points: 2.0
This Watch Tells Time Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London Category: Craft - Writing / Single Points: 2.0
This Watch Tells Time Agency: EXILE / Santa Monica + Apple / Cupertino + RESET / Santa Monica + Electric Theatre Collective / London Category: Craft - Editing / Single Points: 2.0
Wind Tunnel Agency: Apple / Cupertino + Cabin / LA Category: Craft - Editing / Single Points: 2.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Category: Use of Music / Original Music Points: 2.0
Introducing iPhone 11 Agency: Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA Category: Use of Music / Licensed / Adapted Music Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Category: Use of Technology Points: 2.0

Apple

Bounce

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

75.0

Apple

Bounce

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Craft / Art Direction

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Apple

The Underdogs

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

25.0

Apple

The Underdogs

Craft - Writing / Single

2020 Moving Image Craft Gold Pencil

25.0

Apple

Bounce

Craft - Visual Effects / Single

2020 Moving Image Craft Gold Pencil

25.0

Apple

Bounce

Innovation in Moving Image Craft

2020 Moving Image Craft Gold Pencil

25.0

Apple

Wonderful Tools

Craft / Animation

2020 Design Silver Pencil

15.0

Apple

Behind the Music. Behind the Mac

Cinema Advertising

2020 Film Silver Pencil

15.0

Apple

Holiday - The Surprise

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Title Sequences

2020 Moving Image Craft Silver Pencil

15.0

Apple

The Underdogs

Online-only Video / Single

2020 Interactive & Online Silver Pencil

15.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Moving Image / Single

2020 Design Bronze Pencil

10.0

Apple

Mac Pro Packaging

Craft / Printing & Paper Craft

2020 Design Bronze Pencil

10.0

Apple

The Storytellers

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

The Underdogs

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

2020 Film Bronze Pencil

10.0

Apple

Bounce

Use of Music / Licensed / Adapted Music

2020 Moving Image Craft Bronze Pencil

10.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Use of Technology

2020 Moving Image Craft Bronze Pencil

10.0

Apple

AirPods Pro

Craft / Art Direction

2020 Interactive & Online Bronze Pencil

10.0

Apple

Mac Pro Packaging

Packaging / Mass-market

2020 Design Merit Award

2.0

Apple

Apple Fifth Avenue Reopening Campaign Installation

Out of Home / Single

2020 Design Merit Award

2.0

Apple

AirPods Pro

Out of Home / Series

2020 Design Merit Award

2.0

Apple

Apple Fifth Avenue Reopening Campaign Installation

Spatial Design / Experiential & Immersive

2020 Design Merit Award

2.0

Apple

Wonderful Tools

Moving Image / Single

2020 Design Merit Award

2.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Craft / Art Direction

2020 Design Merit Award

2.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Craft / Animation

2020 Design Merit Award

2.0

Apple

The Underdogs

Short Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Apple

Caught on Camera

Long Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Craft / Art Direction

2020 Branded Entertainment Merit Award

2.0

Apple

Behind the Mac - International Women's Day

Television & VOD / Short Form - Single

2020 Film Merit Award

2.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Holiday - The Surprise

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Behind the Music. Behind the Mac

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Behind the Mac - International Women's Day

Online Films & Video / Short Form - Single

2020 Film Merit Award

2.0

Apple

Caught on Camera

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Location-Specific Video

2020 Film Merit Award

2.0

Apple

Wonderful Tools

Location-Specific Video

2020 Film Merit Award

2.0

Apple

Bounce

Innovation in Film

2020 Film Merit Award

2.0

Apple

Caught on Camera

Stunts & Activations

2020 Social Media Merit Award

2.0

Apple

The Storytellers

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

Apple

This Watch Tells Time

Craft - Writing / Single

2020 Moving Image Craft Merit Award

2.0

Apple

This Watch Tells Time

Craft - Editing / Single

2020 Moving Image Craft Merit Award

2.0

Apple

Wind Tunnel

Craft - Editing / Single

2020 Moving Image Craft Merit Award

2.0

Apple

The Underdogs

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

Apple

Introducing iPhone 11

Use of Music / Licensed / Adapted Music

2020 Moving Image Craft Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Use of Technology

2020 Moving Image Craft Merit Award

2.0

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