The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's
Category: Popular Culture Impact
Points: 9.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Packaging / Specialty / Limited Edition
Points: 9.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Animation
Points: 9.00
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's
Category: Integrated / Omnichannel Campaign
Points: 9.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
WcDonald's
Agency: Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client: McDonald's
Category: Product Packaging
Points: 9.00
Mom's Bed
Agency: Leo Burnett Korea / Seoul + TOAST Production / Seoul + Starcom Korea / Seoul + MSL Korea / Seoul
Client: McDonald's
Category: Popular Culture Impact
Points: 3.00
Happy Ramadan
Agency: Scholz & Friends
Client: McDonald’s
Category: Multicultural Impact
Points: 3.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client: McDonald's
Category: Packaging / Mass-market
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Brand Partnerships
Points: 3.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Illustration
Points: 3.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential / Brand Installations
Points: 3.00
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE
Category: Experiential / Customer Experience / CX
Points: 3.00
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Events / In-Person
Points: 3.00
As Featured In
Agency: Wieden+Kennedy / New York + Rock Paper Scissors / New York, NY + Preymaker / New York, NY + GoLicense / Los Angeles, CA
Client: McDonald's
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's
Category: Billboards & Transit / Series
Points: 3.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential & Installations / Brand Installations
Points: 3.00
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE
Category: Experiential & Installations / Brand Installations
Points: 3.00
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's
Category: Craft / Art Direction
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Brand Partnerships
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Physical Products & Apparel
Points: 3.00
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's
Category: Social Post / Single
Points: 3.00
WcDonald's
Agency: Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client: McDonald's
Category: Craft / Use of Visuals
Points: 3.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Bronze Pencil
Points:
9.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
WcDonald's
Category:
Product Packaging
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
Mom's Bed
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Happy Ramadan
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
McDonald's
Title:
WcDonald's
Category:
Packaging / Mass-market
Award:
2024 Design Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2024 Design Merit Award
Points:
3.00
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Illustration
Award:
2024 Design Merit Award
Points:
3.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential / Brand Installations
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Experiential / Customer Experience / CX
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald's
Title:
As Featured In
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
McDonald's
Title:
Iconic Drips
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
McDonald's
Title:
Iconic Drips
Category:
Craft / Art Direction
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Social Post / Single
Award:
2024 Social Media Merit Award
Points:
3.00