The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Endure
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
I Feel Pretty
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Chalk
Agency: HSI Productions / New York
Client: Nike
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Air, Air, Everywhere
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Benefic treadmill
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Points: 5.0
Client:
Nike
Title:
Endure
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
I Feel Pretty
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Air, Air, Everywhere
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Benefic treadmill
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0