The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike
Category: Web Sites / Community-driven and social networking
Points: 25.0
Nike Football Head2Head
Agency: R/GA / New York
Client: Nike
Category: Branded Applications / Web
Points: 25.0
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Dunk Recap Book
Agency: Opolis Design / Tigard
Client: Nike
Category: Branding / Booklet/Brochure
Points: 15.0
Nike Lab
Agency: AKQA / San Francisco
Client: Nike
Category: Web Sites / Corporate Image
Points: 15.0
Paula Chasing
Agency: AKQA / London
Client: Nike
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Nike SPARQ
Agency: R/GA / New York
Client: Nike
Category: Microsites / Product-Specific Subsites
Points: 10.0
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Nike SPARQ
Agency: R/GA / New York
Client: Nike
Category: Online Branded Content / Campaign
Points: 10.0
Nike+ Human Race
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
Nike Sportswear Icon Book
Agency: Opolis Design / Tigard
Client: Nike
Category: Branding / Booklet/Brochure
Points: 5.0
212 Recap Book
Agency: Opolis Design / Tigard
Client: Nike
Category: Branding / Booklet/Brochure
Points: 5.0
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike
Category: Banners - Fixed Space / Single
Points: 5.0
"This Is Our Game" Anthem
Agency: R/GA / New York
Client: Nike
Category: Microsites / Corporate Image
Points: 5.0
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike
Category: Web Sites / Corporate Image
Points: 5.0
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Online Branded Content / Single
Points: 5.0
Paparazzi Escape
Agency: R/GA / New York
Client: Nike
Category: Online Branded Content / Single
Points: 5.0
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike
Category: Online Branded Content / Campaign
Points: 5.0
Bootcamp
Agency: AKQA / London
Client: Nike
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Nike Spider
Agency: Elastic / Santa Monica
Client: Nike
Category: Broadcast Design / Single
Points: 5.0
Nike Peel
Agency: Elastic / Santa Monica
Client: Nike
Category: Broadcast Design / Single
Points: 5.0
Oscar- Bad Listener
Agency: Wieden + Kennedy / Amsterdam
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
LeBron 6 - Chalk
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Fate
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Nike+ Human Race
Agency: R/GA / New York
Client: Nike
Category: Innovation in Advertising & Marketing / Campaign
Points: 5.0
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike SPARQ
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Sportswear Icon Book
Category:
Branding / Booklet/Brochure
Award:
2009 Design Merit Award
Points:
5.0
Client:
Nike
Title:
212 Recap Book
Category:
Branding / Booklet/Brochure
Award:
2009 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
"This Is Our Game" Anthem
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NIKE PHOTOiD
Category:
Mobile Advertising / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Bootcamp
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Spider
Category:
Broadcast Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Peel
Category:
Broadcast Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Oscar- Bad Listener
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron 6 - Chalk
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Fate
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0