The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Samsung
Client
Title
Category
Award
Points
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Craft / Use of Technology
Points: 45.00
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: UX / UI / User Experience / CX / DX
Points: 45.00
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Innovation / New Ideas in Interactive, Online, & Mobile
Points: 21.00
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Innovation / New Ideas in Health & Wellness
Points: 9.00
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Products for Good
Points: 9.00
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Innovation / New Ideas in Technology
Points: 3.00
Annoying Ads
Agency: Leo Burnett Germany
Client: Samsung Electronics
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Art of Hack
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain
Category: Commerce
Points: 3.00
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: Mobile Applications
Points: 3.00
Film in the Dark: Faith
Agency: Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client: Samsung Electronics
Category: Cinematography / Single
Points: 3.00
Micro Miracles
Agency: Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen
Client: Samsung Electronics
Category: Production Design
Points: 3.00
American Gothic
Agency: Google LLC / Mountain View CA
Client: Google | Samsung
Category: Direction / Single
Points: 1.50
American Gothic
Agency: Google LLC / Mountain View CA
Client: Google | Samsung
Category: Casting
Points: 1.50
Client:
Samsung
Title:
Unfear
Category:
Craft / Use of Technology
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
UX / UI / User Experience / CX / DX
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Unfear
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Annoying Ads
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Samsung Spain
Title:
The Art of Hack
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
Mobile Applications
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Film in the Dark: Faith
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Micro Miracles
Category:
Production Design
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Google | Samsung
Title:
American Gothic
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
1.50