The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles
Client: Apple
Category: Branding / Rebranding
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Digital & Online / Social Media Post - Series
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Television & VOD / Long Form - Single
Points: 3.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Series
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online-only Video / Series
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Direction / Single
Points: 3.00
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.00
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.00
Journey into Sound - AirPods Max
Agency: Apple + Method + Iconoclast
Client: Apple
Category: Visual Effects / Single
Points: 3.00
Base:line
Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client: Apple
Category: Use of Licensed Music
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Use of Licensed Music
Points: 3.00
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client: Apple
Category: Original Music / Score
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Original Music / Score
Points: 3.00
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc.
Category: Billboards & Transit / Series
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Social Post / Series
Points: 3.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Journey into Sound - AirPods Max
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Base:line
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00