The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Argentina
Client
Title
Category
Award
Points
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Creative Use of Data
Points: 45.00
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 45.00
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre
Category: Customer Experience / CX
Points: 45.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Best of Pharma
Points: 30.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Experiential & Immersive
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Online Advertising / Native Ads
Points: 22.50
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Online & Mobile
Points: 15.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Craft / Use of Technology
Points: 15.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Billboards & Transit / Series
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Direct Marketing
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 10.50
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Newspaper / Series
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 10.50
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa
Category: Craft / Casting
Points: 9.00
Anti-Lag Squad
Agency: VML Argentina
Client: Movistar
Category: Use of Gaming as a Tool
Points: 9.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Social Media
Points: 7.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Innovation / Use of Media in Social Media
Points: 7.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 4.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 4.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Technology
Points: 4.50
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Immersive
Points: 3.00
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC
Category: Experiential / In-Person Events
Points: 3.00
Faces of the Future
Agency: VML Argentina
Client: Unilever
Category: Social Post / Real-time Response
Points: 3.00
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC
Category: Events & Experiential
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Technology for Good
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Craft / Use of Technology
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Innovation / Use of Media in Pharma
Points: 3.00
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa
Category: Innovation / Execution in Radio & Audio
Points: 3.00
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa
Category: Broadcast / Single
Points: 3.00
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta
Category: Craft / Illustration
Points: 3.00
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta
Category: Posters / Series
Points: 3.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Magazine / Series
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Interactive & Mobile for Good
Points: 3.00
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC
Category: Events / In-Person
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Experiential & Immersive for Good
Points: 3.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev + LANDIA
Client: MICHELOB ULTRA MÉXICO
Category: Use of Humor
Points: 2.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Posters / Series
Points: 1.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Non-traditional & Guerrilla Marketing
Points: 1.50
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Use of Humor
Points: 1.50
Brewed by the sun
Agency: DAVID / Bogotá + kohler Studio / Buenos Aires
Client: AB InBev / Corona
Category: Billboards & Transit / Series
Points: 1.50
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Customer Experience / CX
Points: 1.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Mobile Applications
Points: 1.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Award:
2024 Pharma Best of Discipline Pencil
Points:
30.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Award:
2024 Pharma Gold Pencil
Points:
15.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Award:
2024 Pharma Gold Pencil
Points:
15.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
10.50
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
10.50
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Craft / Casting
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Use of Gaming as a Tool
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Brand Placement
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Social Media
Award:
2024 Pharma Silver Pencil
Points:
7.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Social Media
Award:
2024 Social Media Silver Pencil
Points:
7.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
4.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
4.50
Client:
Asdra
Title:
Promises Syndrome
Category:
Real-Time Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Immersive
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Experiential / In-Person Events
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Unilever
Title:
Faces of the Future
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Technology for Good
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Pharma
Award:
2024 Pharma Bronze Pencil
Points:
3.00
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Innovation / Execution in Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Broadcast / Single
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Craft / Illustration
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Magazine / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
3.00
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
3.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Award:
2024 Film & Video Merit Award
Points:
2.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Brewed by the sun
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
1.00